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Apparel

Pride of the Dakotas Marching Band t-shirt graphic

Academic schools/colleges, departments and programs may develop yearly on-brand graphics for the purpose of basic, informal apparel to be sold or given away to students, alumni and supporters. Uniforms and more formal apparel worn to represent a college, department, unit, etc. in a professional setting, competition or conference may only use an official lockup.

Follow the guideline:

  • Use brand colors
  • May incorporate other university brand elements but not a university logo.
  • Must use a university or unit lockup on informal apparel (T-shirts, sweatshirts). They do not need to be in the same imprint area.
  • Graphics may not be used on promotional items or merchandise; the standard university or unit lockup must be used. The exception would be anniversary graphics that may be used on limited items during the anniversary year with UMC approval.
  • Graphic may only be used for one year and only on informal apparel.
  • University colors or neutral shades (white, black, tan, etc.) must be used for all apparel. Fashion colors are not allowed.
  • All graphics must be approved by UMC. It is recommended to work with a UMC graphic designer to develop on-brand graphics.