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Follow the guidelines:

• Use brand colors
• Have limited stylized graphics to use as one-time cover art.
• On subsequent reference, limit name to a straightforward font.
• Title must be secondary to the SD logo lockup in size and placement on subsequent references.
• May incorporate other university brand elements but not a university logo.
• The jackrabbit logo may not be used. Stylized, cartoon or hand-drawn images of a jackrabbit (or parts of a jackrabbit such as ears) are not permitted. Use of alternate jackrabbit images undermines efforts to build a unified South Dakota State brand.
• Use of AI-generated artwork is not permitted.
• Must use a university or unit lockup on the marketing material and informal apparel (T-shirts, sweatshirts). They do not need to be in the same imprint area.
• On-brand graphics may not be used on promotional items or merchandise; the standard university or unit lockup must be used. The exception would be anniversary graphics that may be used on limited items during the anniversary year with UMC approval.
• University colors or neutral shades (white, black, tan, etc.) must be used for all apparel. Fashion colors are not allowed.
• All graphics must be approved by UMC. It is recommended to work with a UMC graphic designer to develop on-brand graphics.

Examples

Any time the Meet State graphic is used, an official lockup must be present. The lockup does not need to be in the same imprint area.

Brochure

Since a brochure is multiple pages, the Meet State graphic may be on the front cover and the university lockup on the back cover.

Poster

A poster is a single-sided marketing piece. The Meet State graphic could go at the top of the poster and the university lockup at the bottom.

Social Media Post

Since the university’s social media pages follow ³ÉÈËÊÓƵ’s social media guidelines, their post images do not need to include a university lockup because the social avatar serves as the lockup.

Apparel

Academic schools/colleges, departments and programs may develop yearly on-brand graphics for the purpose of basic, informal apparel to be sold or given away to students, alumni and supporters.

Uniforms and more formal apparel worn to represent a college, department, unit, etc. in a professional setting, competition or conference may only use an official lockup.

Follow the guideline:

• Use brand colors
• May incorporate other university brand elements but not a university logo.
• Must use a university or unit lockup on informal apparel (T-shirts, sweatshirts). They do not need to be in the same imprint area. In the event only the graphic or lockup can fit, the lockup takes precedence.
• Graphics may not be used on promotional items or merchandise; the standard university or unit lockup must be used. The exception would be anniversary graphics that may be used on limited items during the anniversary year with UMC approval.
• Graphic may only be used for one year and only on informal apparel.
• University colors or neutral shades (white, black, tan, etc.) must be used for all apparel. Fashion colors are not allowed.
• All graphics must be approved by UMC. It is recommended to work with a UMC graphic designer to develop on-brand graphics.

Cover art and subsequent references

An on-brand graphic may be used as cover art on multipage pieces. On subsequent reference, the name should be limited to a straightforward font.

The title must be secondary to the SD logo lockup in size and placement on subsequent references.