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School of Communication and Journalism

Roxanne Lucchesi

Roxanne Lucchesi

Title

Professor Emerita of Communication and Journalism

Office Building

Pugsley Center

Office

115

Mailing Address

Pugsley Cont Ed Center 115
School Of Communication and Journalism-Box 2218
University Station
Brookings, SD 57007

Biography

Roxanne Lucchesi is a professor of advertising in the School of Communication and Journalism.
Engaging students in professional networking and learning opportunities is a top priority. She connects students with professionals through AAF-South Dakota meetings and student days, our student Ad Club and through experiential projects in the classroom. She was awarded the SDAF’s Silver Medal Award for her involvement in this area. She has coached 19 teams winning regional awards and four teams winning national awards in the AAF’s National Student Advertising Competition (NSAC) during her tenure at South Dakota State University.
Her professional experience includes advertising media planning, copywriting, public relations, brand development and marketing research.

Social Media Links

Education

  • B.A. in journalism/advertising specialization | South Dakota State University
  • M.S. in advertising | University of Illinois Urbana-Champaign

Academic Responsibilities

  • Advertising Principles (ADV 370)
  • Digital Promotions (ADV 314)
  • IMC Campaigns (ADV/PUBR 442)
  • Research and Planning (ADV/PUBR 472)

Committees and Professional Memberships

  • College of Arts, Humanities and Social Sciences Faculty Council
  • School of Communication and Journalism Diversity, Equity and Inclusion Committee
  • Ad Club Advisor

Awards and Honors

  • Silver Medal Award, South Dakota Advertising Federation (AAF-SD)
  • 2020, Outstanding Research in Social Sciences, South Dakota State University College of Arts, Humanities and Social Sciences
  • 2019, Joyce M. Lampson Award for Excellence in Faculty Citizenship, School of Communication and Journalism

Areas of Research

  • Health communication research
  • Message development related to tobacco cessation
  • Effectiveness of media campaigns related to tobacco cessation

Department(s)