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University Marketing and Communications

Mike Lockrem

Mike Lockrem

Title

Director

Office Building

Communications Center

Office

123

Mailing Address

Communications Center 123
University Marketing & Communications-Box 2230
University Station
Brookings, SD 57007

Biography

Mike Lockrem began his duties as director of University Marketing and Communications at South Dakota State University in December 2009.

He has worked for more than 25 years as a communications and marketing specialist in higher education, with private and publicly-traded companies and nonprofit organizations. Prior to ³ÉÈËÊÓƵ, Lockrem served as the corporate communications manager for VeraSun Energy, the world’s largest ethanol producer at the time.

A native of Billings, Montana, Lockrem earned a bachelor’s degree in journalism from the University of Montana and a master’s degree in applied kinesiology with a certificate in sports management from the University of Minnesota.

He also worked as the director of athletic communications for the University of Minnesota and held the position of commissioner of the Northern Sun Intercollegiate Athletic Conference. Lockrem moved to South Dakota in 2006 where he began his corporate experience as the director of public relations for POET Companies in Sioux Falls.

CV

Mike_Lockrem_Resume.pdf(72.28 KB)

Social Media Links

Education

  • B.A. in journalism | University of Montana
  • M.Ed. in applied kinesiology | University of Minnesota

Academic Interests

  • Media
  • Communications
  • Marketing

Committees and Professional Memberships

South Dakota State University Committee Member:

  • Integrated Marketing and Communications Council (co-chair)
  • Strategic Planning Committee and Support Committee
  • Strategic Enrollment Council
  • President’s Inauguration Committee (co-chair)
  • President’s Council
  • Title IX/EEO Advisory Committee
  • Emergency Management Team
  • Daschle Dialogue Planning Committee
  • Campus Communicators (chair)
  • Integrated Marketing and Communications Committee (administrative liaison)
  • Campus Bicycle Advisory Sub-Committee
  • Back the Jacks Friday Committee (co-chair)
  • University Web Site Task Force
  • Safety and Security Task Force
  • Morrill Act 150th Anniversary Committee (co-chair)
  • Football Stadium Task Force
  • 50 Year’s of Women’s Athletics Steering Committee
  • Harding Lecture Committee

City of Brookings Committee and Volunteer Work:

  • Sustainability Committee; 2015-2021
  • Brookings Bike Committee (chair); 2016 - present
  • Brookings Friends of Baseball Executive Board; 2017 - present
  • Affordable Housing Community Task Force; 2016-2018

Professional Memberships:

  • Council for Advancement and Support of Education (Presenter at district conference)
  • Public Relations Society of America
  • American Marketing Association

Awards and Honors

  • 2021 American Advertising Award - Gold - Dear Tomorrow
  • 2020 Telly Award - Gold - Dear Tomorrow (You've Been Accepted)
  • 2020 Telly Award - Silver - Dear Tomorrow (The Dream, The  Drive)
  • 2019 MarCom Platinum Award - Built by ³ÉÈËÊÓƵ (Billboards)
  • 2019 Marcom Gold Award - Built By ³ÉÈËÊÓƵ
  • 2019 MarCom Gold Award - The Dream, The Drive, the Reward
  • 2019 W3 Awards - Silver - Dear Tomorrow (You've Been Accepted)
  • 2018 MarCom Gold Award - ³ÉÈËÊÓƵ Move-in Day
  • 2018 MarCom Gold Award - Admitted to Enrolled Campaign
  • 2018 Telly Awards - Ben's Campanile
  • 2017 MarCom Platinum Award - Ben's Campanile TV Commercial
  • 2016 MarCom Gold Award - Dairy and Food Science Information Video
  • CASE VI Gold Certificate for Internal Audience Publications: Print - IMPACT State, 2016
  • CASE VI Bronze Certificate for General Information Videos: Short Video - JackTalk, 2016
  • CASE VI Bronze Certificate for Institution Relations Publications: President's Reports and Annual Reports, 2016
  • CASE VI Gold Certificate for Excellence in News Writing: General News Writing - ³ÉÈËÊÓƵ writers' showcase, 2015
  • CASE VI Silver Certificate for Institutional Relations Publications: Research Publications - Research Report, 2015
  • CASE VI Silver Certificate for Special Events: Multi-Day - McFadden Symposium on Wheat Improvement, 2015
  • CASE VI Silver Certificate for Internal Audience Publications: Print - IMPACT State Newsletter, 2015
  • CASE VI Bronze Certificate for Institutional Relations Publications: Research Publications - Engineering Research, 2014
  • CASE VI Gold Certificate for Institutional Relations Publications - President's Reports and Annual Reports, 2014
  • CASE VI Gold Certificate for Photography - Individual Photographs, 2014
  • CASE VI Silver Certificate for Institutional Relations Publications - Research Publications, 2014
  • CASE VI Bronze Certificate for Magazines - Special Issues, 2014
  • CASE VI Gold Certificate for Periodical Special Issue, 2013
  • CASE VI Silver Certificate for Periodical Special Issue, 2013
  • CASE VI Silver Certificate for Individual Public Relations and Community Relations Projects, 2013
  • CASE VI Silver Certificate for Video Recruitment Features, 2013
  • CASE VI Silver Certificate for General Video Information Features, 2013

Work Experience

  • South Dakota State University | Director, University Marketing and Communications (2009 – present)
  • VeraSun Energy Corporation | Corporate Communications Manager (2007-2009)
  • POET Companies | Director of Public Relations (2006-2007)
  • University of Minnesota | Director of Athletic Communications (2003-2006)
  • Northern Sun Intercollegiate Conference | Commissioner (2000-2003)

Department(s)